Driving safety forward
ANCAP

The Australian New Car Assessment Program (ANCAP) has been testing the safety of cars in Australia since 1993. This has made the car industry lift their game, by driving innovation for safer cars. To remain the leading authority in car safety, they are changing their rating system in 2018 to account for recent advances in technology. ANCAP approached us to elevate their brand in the public eye so consumers would include their safety ratings as a major factor when purchasing a car.