Making payroll simple
SWITCH PAYROLL

When Switch approached us, they had three-staff and an idea… better, simpler payroll.

Having just formed their own payroll company, CRE8IVE was engaged to help them launch this new entity, as an approachable and accessible business with a user-friendly system. They were a company that was personal… I mean there was only three of them!

They needed a name, brand identity and narrative to establish them in a marketplace that was cluttered with same-same brands.