The ANMF approached CRE8IVE seeking an enhanced website user experience, specifically focusing on improving the onboarding process for new members. However, they faced significant budget constraints, requiring a clear roadmap outlining the optimal approach and necessary steps to achieve the desired user experience. The starting point for this project was a printed markup of the existing website.
Having recently updated to Microsoft Dynamics for their CRM platform, ANMF were managing payments manually – a time consuming process requiring streamlining and modernisation. Leveraging our experience from working on other campaigns for ANMF, CRE8IVE were well-equipped to provide a full rollout campaign to support the upgrade and manage user engagement and change management. This was implemented using a phased approach with Stage 1 incorporating a Test cohort and Stage 2 a full transition of the whole database.
Solution
We delivered a highly functional and fully integrated Drupal-based website underpinned by Microsoft Dynamics provisioning user-friendly member registration, payments and a member login area. This was linked to the learning management system platform, allowing members to manage their online learning through a single sign-on.
A mobile application supported the website, built to allow members mobile access. As a highly dynamic work environment, the member audience required seamless integration between their mobile user experience and desktop access.
The app incorporated full functionality including the complaints systems, LMS, registration details and push-notifications. It was delivered with both Android and iOS functionality.
Results
At launch, 3,000 members migrated across from the legacy system. We delivered a streamlined member registration which vastly improved efficiency and reduced the wait time from days to minutes.
The mobile app introduced a valuable feature for members: the ability to report issues directly. This capability represented a significant improvement over the previous platform, which lacked this interactive functionality.
The new digital solution provided member access to a member portal, through with the client were able to deliver exclusive member content and a learning management system.
In addition, we provisioned member mobile application access which enabled delivery of the learning modules through the learning management system on a mobile app.
The solution was well received by the client leadership team and its members.
