Repositioning with a new focus
CANBERRA EYE LASER

Long-term clients, Canberra Eye Hospital, came to us with the intention of opening a new arm of their operations. The new business required a brand to represent a shift in focus to provide laser eye surgery in a more consumer centric space.

Our approach was to create a brand that portrayed the precision and attention to detail that is required in delicate eye surgery, whilst also giving a feeling of refinement and elegance that is befitting a service in the elective surgery market.