Amplifying a collective voice
MORGANS GROUP
Morgan’s Group provide the Canberra community with effective and high-quality services in labour hire, flooring, complex damage restoration and carpet cleaning. While Morgan’s Group have a loyal customer base, the general community only know them for their original carpet cleaning services. They engaged CRE8IVE to help reposition their brand to reflect their standing as a large, adept and multifaceted business.
From a collaborative workshop with Morgan’s Group, we determined the true vision and values of the business together. As a family owned business, Morgan’s Group has a caring culture, exceptional service and a flexible ‘can do’ attitude for their clients.
By laying out their values and mission, we could help Morgan’s Group craft a brand, message and visual identity that reflects their attributes and culture.
The brandmark
The branding element ‘strip’ was designed as a visual element to convey their ability to transform spaces through diligent and attentive services. The strip features in their logo, icons and a can be used across a range of messaging applications.
An adaptive tagline
The brand mark is was accompanied by a strong and confident tagline that can be adapted across messaging and communication material.
Visual language
We created individual messages and a suite of icons for the Morgans Group services, to give them equal weight across the brand.
Website
Their new website is neat and intuitive. It has been designed to be attractive, easy to use and conveys the range of their services effectively, allowing the audience to swiftly find what they need.
A confident way forward
The new identity and messaging allow Morgan’s Group to eliminate brand confusion and confidently communicate who they are and what they offer.
